Best Photo Metadata Removers Compared (2026)
Last updated · 7 min read
Quick answer
There is no single best tool. Choose ExifTool for the most formats and scripts, a browser tool for a fast start with no install, and the built-in Windows or iPhone options for a quick location removal. We make WipePic, so read the sources and check our claims.
How we compared
We looked at four things: where the tool processes your photos, which photo formats it handles, what limits it sets and what it costs. We took facts about other tools from their own sites and documents. The web tools in the table were checked on November 6, 2026, and ExifTool and mat2 again on November 8, 2026. A tool can change after those dates.
WipePic is our product. The same facts, with a source for each cell, are on the alternatives page. Where a page does not say something, we write unknown.
The tools side by side
| Tool | Where it runs | Photo formats | Limits | Price |
|---|---|---|---|---|
| ExifTool | Your computer, command line | Very wide, including RAW and video | No file count or size limit stated | Free, open source |
| ExifCleaner | Your computer, desktop app | JPEG, PNG, GIF, TIFF, WebP, HEIC, AVIF, RAW types, video, PDF | No limit stated. RAF files are refused | Free, open source (MIT) |
| mat2 | Your computer, command line | Includes JPEG, PNG, GIF, TIFF, WebP and AVIF. Its README list does not name HEIC | None stated | Free, open source |
| Windows Properties | Your computer, File Explorer | Unknown. We found no Microsoft list | Unknown. Not stated | Built in |
| iPhone share menu | Your phone | Photos in the Photos app | Removes the location only | Built in |
| WipePic | Your browser, no upload | JPEG, PNG, WebP, HEIC, AVIF, GIF, TIFF, DNG | 300 files per batch, 50 MB each | Free during the launch |
| StripShot | Your browser | JPEG, PNG, WebP | 2 images a day free | Free tier, Pro $9 a month |
| MetadataRemover.dev | Your browser | JPG, PNG, WebP, AVIF | 20 images per batch, 25 MB each | Free now |
| AIMetadataRemover.io | Your browser | JPEG, PNG, WebP, PDF | 5 images a day free | Free, Pro planned |
| PixSip | Your device | JPG, PNG, WebP | 20 files per batch, 5 MB each free | Free, paid plans from $19 a year |
| ImageStripper | Their server (upload) | JPEG, PNG, HEIC, WebP | 10 per batch free, 10 MB each | 5 free credits, then packs |
Desktop and command-line tools
ExifTool is the reference. It reads and writes the most file types, handles whole folders and fits into scripts. It is also the engine under several other tools. The trade-off is the command line, and its own site says that deleting all metadata is not guaranteed to be complete in every format. See the ExifTool commands.
ExifCleaner puts ExifTool in a window. You drop files in, and it handles photos, video and PDF. Its README describes a local app with no network access and no telemetry. The builds are not code-signed, so your system warns on the first launch, and it has the same writer limits as ExifTool.
mat2 is a command-line tool. It never edits in place by default: it writes a new file such as photo.cleaned.jpg. Its README says that it may alter file data to remove more metadata, for example by compressing images again, and that a light mode (-L) removes only some metadata. It needs Python and several libraries. It also warns that an empty result from its show option does not prove that a file is clean.
Built-in options
Windows: right-click a photo, choose Properties > Details > Remove Properties and Personal Information, then create a copy with all possible properties removed. It removes what Windows lists for that file and nothing more. Read our Windows guide for the steps.
iPhone: in the Photos app, tap share, tap Options and turn off Location. This changes the shared copy and keeps the original unchanged, and it controls the location only. The Apple pages we read do not describe it as removing other metadata. See our iPhone guide.
Browser tools
WipePic cleans eight photo formats in your browser. It does not re-encode the image, so the pixels do not change, and it reads each cleaned file again and saves it only if no removable metadata is left. Several files download as one ZIP, and it works on a phone. It also removes AI labels and Content Credentials. Its limits: it is not open source yet, it has no per-field choice of what to keep, it does not handle video, PDF or Office files, and it cannot remove pixel watermarks such as Google SynthID.
StripShot, MetadataRemover.dev, AIMetadataRemover.io and PixSip also work in the browser, with free tiers that have caps, as the table shows. StripShot also has features that WipePic does not, such as video cleaning on its paid plans. MetadataRemover.dev says it works offline once the page has loaded. Our own dated comparison with StripShot is on the StripShot page.
ImageStripper uploads photos to its server. That may be fine for non-sensitive photos, but it is a different privacy trade-off, and you should know it before you pick it.
How to choose
- Many formats, video, RAW or scripts: ExifTool or ExifCleaner.
- No install, photos from a phone, a batch of up to 300: WipePic.
- One quick location removal on a phone or a PC: the built-in option.
- Sensitive photos and a web tool: run the upload test first.
- Whatever you pick: open the result in a viewer, such as the EXIF viewer, and look.
Sources
exiftool.org, ExifCleaner README, mat2 README, Apple Support, manage location metadata in Photos, stripshot.app, metadataremover.dev, aimetadataremover.io, pixsip.com and imagestripper.com. Details and exact cell sources are on the alternatives page. We did not run our own tests of ExifTool, mat2 or the built-in options for this page.
Questions
Which photo metadata remover is best?
It depends on what you need. ExifTool covers the most formats and can be scripted. A browser tool is quickest to start and needs no install. The built-in options of Windows and the iPhone are enough for a quick location removal, but they cover less.
Which tools do not upload my photos?
ExifTool, ExifCleaner and mat2 run on your computer. WipePic, StripShot, MetadataRemover.dev, AIMetadataRemover.io and PixSip say that they work in your browser. ImageStripper uploads photos to its server and says it deletes them after one hour. You can check any web tool yourself with the Network tab.
Is the built-in Windows option enough?
For a quick clean of a JPEG, often yes. It removes the properties that Windows lists on the Details tab, and it may not remove every kind of metadata. Open the Details tab of the copy to see what is left.
Is WipePic an independent source for this comparison?
No. WipePic is our own product. We list the sources for each fact and the date we checked it, so you can verify them and decide for yourself.
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